Hi! We’re happy you’re here! Welcome to our Green Sign Company “First-Time Sign Buyer” series!! Throughout this series, we’re going to go through all of our Top 10 First-Time Sign Buyer Questions and give you the tools and information you need to make the best decisions when buying your first sign!
Off the bat you’re probably thinking, “Okay, I have an idea of what signage is, but what is it exactly and why do I need it? What makes it so important?” Those are great questions! Understanding the importance of signage will make it that much easier for you to not only make decisions on signage but will also help you figure out what type of signs would work best for your business. (and if you would rather have our help figuring out what type of sign would be best, we can do that too!) Let’s get into it!
What is Signage?
In today’s fast-paced world, businesses and organizations are constantly competing with each other for consumer attention. One of the most effective ways to stand out and communicate who you are and what your message is, is through signage. Signage encompasses any kind of visual graphics or displays designed to communicate information to an audience. It includes a wide variety of formats, such as:
- Exterior Signs: These include wall signs, monument signs, channel letters, electronic message centers (digital signs), and pylon signs that attract customers from afar. Other products we offer that are typically found outside are: Awnings & Canopies, Blade/Flag Mount Signs, Marquees, Billboards, Archways, & Flagpoles
- Interior Signs: Think of interior directional signs, dedication signs & plaques, and wall logos that enhance your interior branding. Other sign types typically found inside are: ADA Signs, Wall Graphics, & Display Cases
- Wayfinding & Directional Signs: These types of signs help guide people through exterior spaces like malls, hospitals, and campuses.
- Banners & Window Graphics: These help inform people and add branding to your space.
- Vehicle Graphics & Wraps: These help transform your business or organization vehicles to billboards on wheels.
All of these different sign types help to communicate your brand and your message to an audience both consciously and sub-consciously. For more information on this, please see our “Signage Psychology” article.
Why Is Signage Important?
Signage plays a critical role in establishing and enhancing your presence, whether you’re a small business, a school, or a large corporation. Here’s why signage is essential:
- First Impressions Matter Your signage is often the first interaction potential customers or visitors have with your business. A well-designed, professional sign conveys trust, credibility, and the promise of quality service and/or products.
- Brand Awareness & Recognition Signage serves as a visual representation of your brand. Consistent use of your logo, colors, and fonts across all signs reinforces your brand identity and helps customers recognize your business easily.
- Increase Visibility Whether it’s an eye-catching illuminated sign or a striking window display, signage can draw attention to your location and make you stand out in a crowded marketplace.
- Improved Customer Experience Clear wayfinding and directional signs reduce confusion and make it easier for visitors to navigate your space. This enhances their overall experience and satisfaction.
- Cost-Effective Marketing Unlike digital ads or social media campaigns, which require ongoing time & money investment and maintenance, signage is a one-time expense that provides long-term visibility and impact.
- Communicating Information Signs can convey important details about your business, such as hours of operation, special offers, safety guidelines, and more. This ensures customers have the information they need at a glance.
How to Choose the Right Signage
Selecting the right type of signage depends on your goals, location, and audience. Here are some of our tips:
- Know Your Audience: Consider who you’re trying to reach when discussing design ideas with your sign company. Make sure your signage resonates with them.
- Focus on Quality: Invest in a durable, long-lasting sign with a professional design to ensure your sign looks great and lasts. Understanding that what you put into your sign is what you’ll get out of it is crucial for choosing the right sign for your business.
- Consider Your Location: Where your business is located makes a difference on the type of signage that you’ll need. For example, if you’re business in located in a strip mall or town square with multiple businesses right next to each other, a wall sign would be the best option for you.
- Work with Experts: Collaborating with a professional sign company like ours can help you achieve the best results, from design to installation. We can access your business location with you and offer insight what signage solutions would suit it best!
Signage is more than just a visual tool–it’s a powerful asset that can drive awareness, engagement, and success. By investing in high-quality signage, you’re setting your business or organization up for long-term growth and recognition. At Green Sign Company, we specialize in creating custom signage solutions tailored to your unique needs. With over 50-Years of experience and commitment to quality, we’re here to help you elevate your brand, improve customer experience, and achieve your goals. Whatever type of sign you need, we’ve got you covered!
Ready to make your mark and see your brand come to life? Contact Green Sign Company today to start your signage journey!